QR Codes

As usage of QR codes becomes more mainstream and the presence of QR code readers in mobile devices becomes prevalent (unlike in Japan, where QR codes are highly accepted), it opens up an opportunity for brands looking for an instant interaction with their consumers.

The QR code as a touch point can literally be integrated with all traditional advertising, promotion collateral and product packaging and given its compact visual nature, it is instantly recognizable by consumers as a call to action for the mobile device.

The robust nature of the code itself score over other code systems as it is capable of encoding several times the data carried by ordinary codes, information can be read horizontally and vertically, it is not as susceptible to background interference and works in most cases even if the code is smudged or partly damaged.

Recognizing the low penetration of QR code readers in mobile phones, Fugumobile QR code solutions also offer the development of the QR code reader, either as a stand alone app or more effectively, integrated with other services in the application to make the proposition to a consumer more compelling.

Food for thought: Some innovative displays of QR code usage from around the world