Mobile Market Research
Fugumobile¡¯s MobileMeasure Market Research service is a multi-dimensional platform service which incorporates mobile and web based elements to interact with consumers & groups.
Focused on certain areas of research where ¡°in the moment¡±, unobtrusive first person
feedback directly from consumers is unmatched; delivering these real time consumer insights form the backbone of these solutions.
  • Quantitative (structured questionnaires)
  • Advertising Testing (TVCs & Print Ads)
  • Tracking studies (both longitudinal & short term)
  • Qualitative Research (ethnography & mobile blogging)
  • Store / Shopper / Location Based studies
  • Mobile Metering & Multi-Media Monitoring

All MobileMeasure solutions are customised, come integrated with real time web interfaces for control & monitoring results as they come in, and are SMS capable.

Contact Navin Williams. E-mail: navin@fugumobile.mobi for more

TPV Platform
  • Mobile Text, Photo & Video Blogging
  • Remote real time in the moment graphic data
  • SMS enabled for alerts & interaction Scalable Qualitative solution

BVD Platform
  • Brand Visual Delight
  • Advertising Testing tool
  • Features TVCs & Print Ads for evaluation
  • Can send new TVCs / Ads /Concepts to respondents


SMS Gateway
  • Integrates with all MM solutions
    for added mobile layer
  • Control built into web interface
    for easy use
  • Drives compliance & helps give direction to respondents


Web Interface
  • Integrates with all MM solutions for project set-up & monitoring live data
  • Real time view of feeds & access
  • Real time analytics
  • Customised UI


 

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