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| ADMA @fter work
- 3D Social Networking, Adver-Gaming & Mobile Flash |
| 14, 21 &
28 March 2007 |
| Hong Kong,
Shanghai & Singapore |
THIS IS YOUR CHANCE TO NETWORK WITH LIKE-MINDED
INDIVIUALS
Heard the buzz about Second Life? For brands
and their agencies seeking a more engaging online interactive with
end users, 3D social networking is the next big thing. In this new
3D environment, creative opportunities abound and campaigns can
highlight products in an interesting new way, whether they be in
fashion, media, FMCG, electronics or other segments. Already, brands
are starting to jump on board, recognising the potential of this new
segment.
Frenzoo is bringing to life a new 3D Social
Networking service specifically targeting the youth market across
Asia. Listen to Simon Newstead (in HK) and Eda Chow (in SHG &
SIN) tell us how Frenzoo offers users a cool new online experience,
one in which they can express their creativity in a rich 3D
environment and chat and share with friends in a fun and direct new
way.
This will be followed (in HK & SHG) by Napoleon
Biggs of Game Guru who will speak on "Games as an advertising
vehicle? Are you serious?". Game Guru connects brands with online
communities either via sponsoring popular multiplayer games or
creating branded casual game environments.
Finally, mobile
comics are about to overtake traditional sources of mobile content
downloads in Japan. In this talk, Andrew Harris (in SIN) and Graham
Merrett (in HK) examines the growth of mobile comics as a key mobile
content channel and the opportunities this offers brands wishing to
reach a target audience. They will also present their design and
implementation of the ‘Comicatch’ mobile comicservice developed
jointly with Tree & Me and Bell Velocity.
In Shanghai our
third speaker will be Ravi Shankar Bose of Fugumobile, a fast
growing mobile marketing and gaming company. They have developed a
platform that allows brands to stream banner advertising into mobile
games (much the same way as is done on the Internet). These ads can
be streamed based on a number of parameters and of course can be
tracked and evaluated in metrics that a brand owner can easily
grasp.
WHEN:
Hong Kong - Wednesday, 14 March
2007
Shanghai - Wednesday, 21 March 2007
Singapore -
Wednesday, 28 March 2007
WHERE:
Hong Kong - Deli
Lamma, Unit F, 1/F Winner Building, 37 D'Aguilar Street, Lan Kwai
Fong
Shanghai - Blue Frog, 3/F, 86 Tong Ren Road - NOTE NEW
VENUE
Singapore - Townhouse Brasserie & Wine Rooms,
2&3/F, 56 Circular Road
TIME:
6.00 –
9.00pm
PRICE: (includes 2 drinks & finger
food)
Hong Kong - $130 (ADMA Member) - $180
(non-Member)
Shanghai - RMB100 (ADMA/ChinaDMA Member) - RMB140
(non-Member)
Singapore - S$35 (ADMA Member) - S$45
(non-Member)
REGISTER:
send an email to contact@asiadma.com with your
full name, position, company name and contact number AND advise
which city's event you are attending
PRE-REGISTRATION
PREFERRED - WALK-INS
WELCOME
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PRIZES
SPONSORED BY:
SCMP.com
ADMA
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ABOUT
OUR SPEAKERS:
Simon Newstead, Founder,
Frenzoo
Originally from Australia, Simon has over 8 years
of experience in the online arena in Asia-Pacific. Living for
several years now in Hong Kong, Simon has been in leadership roles
with Silicon Valley Internet companies, where he has been
responsible for the introduction of emerging technologies to the
Asia Pacific market.
Eda Chow, Director - Marketing &
Business Development, Frenzoo
Eda is responsible for
driving user adoption and building strong relationships with
agencies and brands. Eda has over 8 years experience in marketing in
the Internet / IT industry in Asia. She has also consulted for
companies including Artificial Life Inc, a NASDAQ listed avatar and
mobile games company.
Napoleon Biggs, Chief Guru, Game
Guru
With ten years of digital media experience and two
successful Internet start-ups under his belt, Napoleon has recently
ventured into the world of advergaming. Game Guru primarily connects
brands with online communities either via sponsoring popular
multiplayer games or creating branded casual game environments. The
game design team at Game Guru also develop and manage outsourced
game production for casual game publishers in Europe and North
America. As a former co-founder of Web Guru Asia, the company gained
a healthy reputation for developing record-breaking viral marketing
campaigns for global brands like Singapore Airlines, CNN (Turner
Broadcasting), Malaysia Airlines, The Peninsula Hotels, PepsiCo
China, SONY and Walt Disney. Napoleon first set foot in China as a
student in 1987 and has since enjoyed escaping into the hills of
Hong Kong. He holds a BA Degree in Modern Chinese Studies from Leeds
University (UK) and Beijing Foreign Studies University and speaks
Putonghua, Cantonese, Japanese, French and Spanish.
Graham
Merrett, Principal, Bell Velocity
Founder of BlueSkyFrog, Australia's leading mobile internet
brand with 2.4 mil subscribers.
Acquired by Vodafone.
Previously software engineer at DEC.
MBA & Bachelor of Computer Science.
Andrew Harris,
Director, Tree & Me
Several years experience in Hong Kong.
Company Tree & Me has provided services for adidas, Nokia
etc.
Andrew was previously Senior Manager at Hutchison
Telecommunications Hong Kong.
Ravi Shankar Bose, VP
International Operations, Fugumobile
Ravi is responsible
for distribution of games through network operators and content
aggregators. Prior to Fugumobile, Ravi was the Head of the Gaming
business for Mobile2win where he had been involved in setting up the
mobile gaming business and making it profitable in two years. In
this capacity, Ravi had a P&L responsibility looking after
sales, marketing and operations, expansion into international
markets and strategic planning for the gaming business. Prior to
this role, Ravi was Head of Technology and Chief Technology
Architect for
Mobile2win.
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