Case Studies: Integrated (Online + Mobile)

Brand:
Wrigley's Doublemint

Solution:
Working with Mobimasta, our partnering agency in India, we developed the ‘Front Foot Racing’ mobile game to tie in with their Race to Britain promotion. Users could send a SMS to participate in the promotion for a chance to visit Britain to view the F1 race at Silverstone and to download mobile content including a mobile game from a specially developed campaign mobile site.

The game put users in the cockpit of a race car to drive around the track as fast as they could. As Doublemint is a key sponsor of the Force India team, branding throughout the game reinforced this association with Formula 1 and Force India.