Mobile & Online Advergame
A branded mobile and online game incorporating 8 sponsor brands (Holcim, Swiss Air, Nestle, Swatch, Jungfrau, Swiss Travel System, Glacier Express and Lucerne).
Distribution of mobile game through a SMS platform
Online game was an extension of the mobile game.
Additionally the site also hosts the Mobile & Web high scores for participants to view.
The Swiss Pavilion also gives out monthly prizes to winners for both the Online and Mobile game.