Case Studies: Image 2 Screen

Brand:
Ford

Solution:
At the launch of the Ford Fiesta at the Guangzhou Auto Show, Fugumobile employed an ‘Image to screen’ campaign to generate buzz and excitement

Promotion girls using camera phones photographed visitors posing next to the Ford Fiesta. These images were transferred in real time through bluetooth to a giant screen for a larger than life view.

These images were also transferred immediately to the Ford Fiesta website where they could be downloaded by visitors