Case Studies: AMG Mobile Catalog

Brand:
Mercedes Benz AMG

Solution:
Fugumobile developed a mobile catalog showcasing AMG cars available in China that consumers could download onto their mobile phones.

The catalog included tech specifications of all the cars, a dealer locator with ‘Click to call’ functionality enabling users to book test drives.

Fugumobile has also set up a Blue-tooth based network that broadcast this catalog to visitors at the AMG booth at all auto shows in China.

With success at the auto show, this has now been extended to all AMG dealerships across China.