Mobile Market Research
Using our powerful Mobile Measure platform. The TPV Blogger, a digital solution with mobile & web interfaces supplemented by SMS alerts has been used effectively by TNS to capture snacking & beverage consumption behavior in both Urban (Tier 1 cities) & Rural (Tier 3 cities) settings.
The unique Video & Photo application allowed researchers to view live data without having to be present with the consumer.
Further the SMS and bulletin channel within the application allowed the moderators to probe & interact with the users constantly.