Case Studies: Mobile Market Research

Brand:
TNS Global

Solution:
Using our powerful Mobile Measure platform. The TPV Blogger, a digital solution with mobile & web interfaces supplemented by SMS alerts has been used effectively by TNS to capture snacking & beverage consumption behavior in both Urban (Tier 1 cities) & Rural (Tier 3 cities) settings.

The unique Video & Photo application allowed researchers to view live data without having to be present with the consumer.

Further the SMS and bulletin channel within the application allowed the moderators to probe & interact with the users constantly.

 

 

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