Case Studies: Proximity Marketing

Brand:
Johnnie Walker

Solution:
To create buzz amongst party goers at a Halloween party sponsored by JW at a leading nightclub in Shanghai, we employed proximity marketing in 2 phases.

Pre event:
1 week before the party, we used bluetooth to send out an application with an invitation to people at the nightclub. The application allowed them to invite friends to the Halloween party the following week.

Event:
During the event, party goers were bluecast an interactive application that welcomed them to the party and allowed them to enter into a lucky draw to win prizes.