Case Studies: Mobile CRM

Brand:
Intercontinental Hotel Group

Solution:
Fugumobile together with IHG’s agency runs and maintains the IHG mobile CRM platform in China.

This involves integrating with the existing IHG CRM platform, developing and managing a SMS based messaging system as well as developing a mobile client application for IHG Priority Club members.

The mobile application allows Priority Club members to access their reward points and receive special offers directly on their phone