Client:
Volkswagen

Objective:
Add excitement and engage visitors at the VW stall during the Beijing International Auto Exhibition

Solution:
Fugumobile developed a mobile catalogue showcasing 18 VW models that could be downloaded onto consumers mobile phones. This catalogue was bluecast (delivered through bluetooth) to visitors at the VW stall through technology provided by our partner Puca China. The mobile catalogue developed was compatible with all major handsets popular in China so as to ensure maximum coverage  

Results:

The campaign was extremely successful with approximately 15,000 mobile catalogues being delivered with a 99% successful delivery rate over a period of 9 days 



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