Objective: To run a highly innovative and interactive campaign to create a buzz amongst party goers at a Halloween party sponsored by Johnnie Walker at a leading nightclub in Shanghai
Wireless Solution: The campaign was executed in two stages -
Pre-event campaign: For the pre-event, using bluecasting, Fugumobile sent out an invitation application to people at the nightclub. On downloading it, users were reminded about the Johnnie Walker Halloween Party. They could also invite their friends by entering their name, friends name and mobile number in the application. A personalised SMS was then triggered from the application which went to the friend. The friend received the SMS with the invitation message and a link to download the invitation application
Event campaign: During the event, party goers were bluecast an interactive application which welcomed them to the party. Users could also enter a lucky draw through an inbuilt SMS feature in the application to win prizes from Johnnie Walker. For event based activities, the campaign highlighted the use of various mobile technologies like Bluetooth for delivery, Java for interactivity and SMS for communication
